Send welcome emails
– The importance of welcome emails to introduce customers to your brand and products. – Mention of offering free e-books to create a positive impression.
Send friendly reminders
– The use of reminders for cart abandonment, product recommendations, and repeat purchases. – Cross-selling and upselling opportunities in B2B businesses.
Give rewards and exclusive offers
– Treating customers as assets by offering rewards, discounts, and loyalty programs. – Engaging regular customers with special offers and discounts on holidays or occasions.
Asking feedback from customers
– Importance of customer feedback for improving the business and showing customers they are valued. – Different approaches for e-commerce and service-based businesses.
Send regular re-engagement emails
– Strategies for re-engaging old customers and leads not in touch with the business. – Using a CRM tool to track customer engagement.