01
Using an Outdated Mailing List
– Importance of maintaining a quality mailing list – Use email validation or batch verification services to remove non-working email
02
Not Sending a Welcome Email
– Send a welcome email immediately to new subscriber – Avoid waiting to send regular newsletter
03
Sending Irregular Emails
– Send a consistent number of high-quality emails each month – Prevent subscribers from forgetting your brand
04
Sending Too Many Emails
– Over-sending can lead to high unsubscribe rate – Allow customers to specify email preference
05
Sending Emails Without Purpose
– Avoid sending emails just for the sake of it – Create valuable content and share positive customer experience
06
Sending Emails at the Right Time
– The importance of timing in email marketing – Use analytics to find the best times to send email
07
Not Segmenting Your Email List
– The benefits of customer segmentation – Personalize emails to suit subscriber preference
08
Being Misleading
– Avoid misleading subscribers with incorrect information – Keep promises and be straightforward