18 Worst Email Marketing Mistakes You Should Avoid In 2023

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Lined Circle


Using an Outdated Mailing List 

– Importance of maintaining a quality mailing list – Use email validation or batch verification services to remove non-working email


Not Sending a Welcome Email 

– Send a welcome email immediately to new subscriber – Avoid waiting to send regular newsletter


Sending Irregular Emails 

– Send a consistent number of high-quality emails each month – Prevent subscribers from forgetting your brand


Sending Too Many Emails 

– Over-sending can lead to high unsubscribe rate – Allow customers to specify email preference


Sending Emails Without Purpose 

– Avoid sending emails just for the sake of it – Create valuable content and share positive customer experience


Sending Emails at the Right Time 

– The importance of timing in email marketing – Use analytics to find the best times to send email


Not Segmenting Your Email List 

– The benefits of customer segmentation – Personalize emails to suit subscriber preference


Being Misleading 

– Avoid misleading subscribers with incorrect information – Keep promises and be straightforward