Email Open Rate
– Measures the effectiveness of email subject lines. – High open rates result from clear, non-spammy subject lines.
– Reveals the number of unopened campaigns. – Useful for identifying ineffective elements and making improvements.
– Tracks how recipients interact with email links. – Utilize insights for engagement and link positioning improvements.
Mobile Open Rate
– Monitors emails opened on mobile devices. – Helps optimize for mobile and create tailored content.
Click-Through Rate (CTR)
– Measures the number of people clicking on email links. – Indicates the effectiveness of email copywriting and CTAs.
Revenue Per Campaign (RPC)
– Shows the profit generated from email campaigns. – Helps identify successful email campaigns for future replication.
Email Forward/Share Rate
– Indicates the percentage of recipients forwarding or sharing emails. – Ideal for word-of-mouth marketing strategy.
Email Read Rate
– Reveals how many opened emails were read. – Valuable for important campaigns to assess reader engagement.