What are Email Marketing Benchmarks?
– Email open rates are critical for email marketers. – Calculate the open rate by dividing the number of opens by the number of emails sent (minus bounces).
Click-Through Rate (CTR)
– CTR indicates the percentage of recipients who click on email links. – The average CTR across industries is 2.6%.
– Engagement measures how long readers engage with emails. – Engagement includes reading, skimming, and glancing.
– Reply rates are often overlooked but significant. – Average reply rate for B2B businesses is 5%-6%.
– Bounced emails are those that fail to deliver. – Two types: hard bounce and soft bounce. – High bounce rates can be due to spam or audience issues.