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40 Best Email Sign-Offs you Should Try

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– Low open rates in email campaigns can be a result of emails landing in spam folders. – Understanding why emails end up in spam is crucial.

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Reasons Your Email May Go to Spam: 

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A

– Use SPF, DKIM, and DMARC to verify email legitimacy. – Failing authentication checks can lead to emails being flagged as spam.

Poor Email Authentication: 

B

– Generic or misleading subject lines can trigger spam filters. – Personalize subject lines for each recipient.

Non-Personalized Subject Lines: 

C

– Words like "free," "act now," or "limited time offer" can trigger spam filters. – Avoid such words in your content and subject lines.

Use of Spammy Words: 

D

– Emails with too many images and minimal text can be seen as spam. – Balance images and text; provide alternative text for images.

Image-to-Text Ratio: 

E

– Including too many links in your email can trigger spam filters. – Use relevant links leading to trusted websites.

Excessive Links: 

F

– Long, dense paragraphs can be challenging to read and may be marked as spam. – Keep email content clear, concise, with short paragraphs and clear headings.

Lengthy Email Content: 

– To prevent your emails from going to the spam folder, follow email marketing best practices. – Authenticate emails, target the right audience, and avoid spammy content. – Test your emails and use reliable providers to enhance deliverability.

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