What is a Follow-up Email?
Reference the original message to jog the recipient's memory and improve response chances.
Avoid Using "Follow up" in the Subject Line
– Use subject lines that reflect the purpose of the email or previous conversation. – Avoid "Follow-up" as it adds no value and may be perceived as blaming.
– Use the follow-up email to highlight the value you can bring. – Make it clear why the recipient should respond.
Include a Strong CTA:
– Craft a clear call to action that makes it easy for the recipient to respond. – Specify what you want from them. – Establish your brand as an industry expert.
Follow up Quickly:
– Send the first follow-up email two to three days after the initial contact to keep your application fresh in their mind. – Be prepared to send multiple follow-up emails if necessary.