What is Email Engagement?
Make Your Subject Line Interesting
Craft intriguing subject lines that capture recipients' attention and curiosity. Keep them concise (30-40 characters), convey urgency, personalize, and infuse a touch of fun.
Optimize Email Preheader Text
Leverage preheader text to complement subject lines and provide a sneak peek of email content. Use key details, curiosity-driven hints, and incentives to entice recipients.
Powerful Call to Action (CTA)
Design impactful CTAs that drive action. Consider quantity and placement for balance, maintain visibility, and emphasize design with buttons, colors, and fonts.
Engaging Email Copy
Create human-centric and concise email copy. Avoid industry jargon, personalize, maintain relevance, and use easy language for a more interactive reading experience.
Prioritize mobile responsiveness for your email designs. Use responsive templates, format content for readability, optimize links, and analyze mobile analytics.