01
Craft a Strong Subject Line
– Attention-grabbing and concise – Deliver value and summarize email content
02
Preheader
– Extend subject line, explain value proposition – 30-70 characters, mobile-friendly, personalized
03
Sender Name
– Adds credibility – Keep it personal, relevant, and concise
04
Keep Your Email On-Brand
– Match tone, colors, fonts with branding – Include logo, website links, and CTA
05
Use Layout for User Experience
– Organize content, use white space – Enhance readability and navigation
06
Use GIFs
– Prefer GIFs over videos for compatibility – Compress GIFs for faster loading
07
Footer
– Include contact details, social media link – Add USP, brand values, slogans, and coupon
08
A/B Testing
– Test different elements for email performance – Measure and optimize for better result