01
Give something away for free in exchange for an email address
– Freebies encourage opt-ins and customer base growth. – Offers can range from downloadable resources to tangible items. – Collects valuable data on interests and preferences.
02
Create a contest or sweepstakes that requires an email address to enter
– Clear rules and entry criteria are essential. – Transparent communication about what entrants can expect. – Builds trust and grows the email list.
03
Add an opt-in form to your website or blog
– Allows visitors to sign up for updates. – Easy integration with most web platforms. – Builds trust and enhances audience engagement.
04
Use pop-ups on your website to collect email addresses
– Pop-ups capture email information quickly. – Careful placement, compelling copy, and incentivizing offers are key. – Effective for converting visitors into leads.
05
Run ads with a lead capture form
– Collects detailed information about customer interests. – Enhances marketing efforts and provides valuable data. – Adheres to privacy laws and regulations.
06
Collaborate with other businesses or influencers
– Partnering with like-minded brands expands reach. – Provides validation and wider promotion. – Simple route to growing a highly-engaged email list.
07
Include a call-to-action in every blog post
– Directs readers to sign up for your email list. – Increases reader retention and engagement. – Builds brand loyalty.