Cold Email: Definition, Examples, Templates and How to Write it?

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What is a Cold Email?

Cold emailing is a lead-generation strategy and an important part of the sales process. It is how a company or service provider introduces a potential customer and hopefully starts an engagement.

Format of Writing Cold Email


Email subject line

the best email subject lines do at least one of the following: – Add value – Provide information – Create a connection – Intrigue people – Ask question


Opening of email

– Personalized greeting using the recipient's name. – Consider the recipient's position and choose a suitable greeting.


Email Body 

– Emphasize the need to catch the reader's attention in the first few seconds. – Avoid generic openings like "I hope this email finds you well" and relate directly to the topic.


Call to Action (CTAs) 

– Every email should have a clear purpose and call to action. – Strategies for creating effective CTAs, keeping them simple and direct.


Email Closing 

– Express gratitude and personalize the closing. – Include a professional signature with essential contact information.

How to Write Cold Email


Keep it Short 

– The goal is to maintain the reader's attention and relevance. – Keep the email concise, with relevant paragraphs and clear action requests.