What is Email Segmentation?
Customers Who Refer
In this idea, you can segment those customers who repeatedly refer new business your way. These are your biggest brand advocates.
Research indicates that over 50% of email marketers and businesses need to permit their subscribers to choose the types of emails they like to receive. Therefore, never stop asking your customers their preferences.
Sales funnel stage
Segmenting subscribers based on their stage in the sales funnel is essential for two reasons: – It drives sales. – It is a must for overall marketing success.
Diverse job roles and seniority levels in marketing require segmentation for effective email campaigns. VP of marketing and marketing coordinator vary in experience, salary, decision-making potential, and more. Segmentation is essential for targeted messages.
Location-based segmentation is ideal for local businesses and brick-and-mortar stores. This email segmentation idea allows you to improve the relevance of your emails since you can incorporate location-specific ideas in your content.
Customer segmentation allows for better market strategies, efficient resource utilization, and a deeper understanding of consumer needs, leading to increased sales and credibility.